5-Step Workflow For Writing A Successful Press Release In Under An Hour
Writing A Successful Press Release: A Workflow
In this post, I’ll walk you through the five-step process for writing a successful press release example in under an hour. This is by no means an exhaustive guide to creating compelling copy, but it will help get your message out there and make sure it’s received by journalists who are looking for content in their field. If you follow these steps carefully and use them as a template for future releases, then within 24 hours of publishing my guide your press release will be live on every major website that covers tech or business news!
Follow the following steps to write a successful press release.
- 1. Write an Attention-Grabbing Headline
- 2. Write an Effective Summary
- 3. Provide Context to Your News
- 4. Include a Quote from the CEO, Founder or Other Executive
1. Write an Attention-Grabbing Headline
- Write an Attention-Grabbing Headline
The headline is the first thing that people see when they land on your press release sample, so it’s important to make sure it’s catchy and interesting. Don’t be afraid to include numbers or other hard-to-read text in your headlines — if you can make them readable (and can write them in active voice), then give it a shot! The best way to do this is by writing headlines as headlines should be: short and sweet with no wordiness or unnecessary details added on top of each other. Here are some examples:
- “The New York Times Bestselling Author Shares How To Write An Amazing Novel”
This tells us exactly what we need in order for this person’s novel writing tips would be worth reading about at all; there’s no room for confusion here! * “How To Write Your First Book Publishing Success With These Simple Steps”
2. Write an Effective Summary
The summary is a short paragraph that summarizes the main points of your press release. It should be written in the past tense and include active voice verbs, which makes it easier for people to understand what you’re saying (i.e., “The new product was developed by XYZ Inc.” instead of “The new product was developed by XYZ Inc.”). This makes sure that anyone reading your press release knows exactly what they’re getting into before they start reading: it’s just as important as any other part of writing an effective summary!
The best thing about this step? It’s quick! You can write up an effective summary in under an hour with no prior experience or knowledge needed — and when I say “effective,” I mean it will help get more attention from journalists who may not yet know about your company but would love to cover its story later on down the line if given enough time with fresh eyes on their end too!
3. Provide Context to Your News
The context of your news is the background of what you are reporting. It’s important to provide as much information about why this story is important, who it affects, and how they are affected by it.
For example: “American Airlines has announced plans to retire Boeing 757s in favor of Airbus A330s.” This would be considered a worldwide news item because it effects both American Airlines and Airbus A330 passengers worldwide. In addition, it’s also an important story because American Airlines has been planning these changes since 2010 but only recently released details on them after they were leaked by an employee at another airline company who was angry over his own layoffs (which were not related).
4. Include a Quote from the CEO, Founder or Other Executive
The next step is to include a quote from the CEO, founder or other executive at your company. This shows that you have their support and that they’re behind your release.
The quote should be short and to the point; keep it in the body of your media release template so that people who aren’t interested in reading all of it can skim through and get an idea of what’s going on without having to read every word. Keep these quotes conversational (not formal), but don’t write them as if you were speaking directly with someone else over coffee — that would be awkward!
5. Include Contact Information and Call to Action
Now that you’ve got your press release written, it’s time to add contact information and a call to action.
Contact Information: As a reader, you’re probably going to want some way of reaching out with questions or feedback after reading your press release. In this case, I recommend including the name (and title) of who wrote the article in addition to their email address and phone number; if they have an email address listed on their website or LinkedIn profile then use that instead.
Call To Action: You should also include something along the lines of “Click here” or “Learn more” at least once in your text because this is essentially asking readers what they should do next after reading their copy!
Use this five-step process to get your press release written and published as fast as possible.
We know you have a lot of options when it comes to getting your press release published. But the truth is that if you don’t take the time to write one yourself, there’s no way for us at [your company] or other companies like us to help.
We’re here because we want you to succeed — and writing a successful press release is one of the best ways for you do so!
The five-step process below will help guide your efforts in getting this done quickly and accurately without wasting any time on unnecessary details:
Conclusion
With these five steps in mind, you’re all set to write a sample press release template in under an hour. Just remember that if you want to make sure your release gets picked up by the media, it needs to be unique and timely — but most importantly, it needs to be compelling enough that people will take action. The process outlined above is meant to help you craft a press release that will stand out from the rest of noise in today’s digital age.
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