How To Structure An SPJ Story Award-Winning Press Release

How To Write A Press Release That Won An SPJ Story Award

media release template are a great way to announce an event or occurrence. But they can also be used to tell stories, which makes them even more powerful when you’re writing about people who have accomplished something extraordinary.

If you’ve been around PR long enough, you know that press releases can sometimes feel like a form of spam or self-promotion, but with some creative writing and headline structure tips from this article, you’ll be able to write better ones than ever before.

Headline

• The headline should be short, but descriptive. It should be catchy and grab attention.
• Inverted pyramid style is best for a press release headline because it’s easy to read, catchy and interesting at the same time. You’ll also want your audience’s attention by using this style of writing as opposed to passive voice or past tense phrasing in your headline. Your content will follow suit with active voice instead of passive verb forms such as “was,” “were” or “were being” that are often used in most corporate news releases today due to their lackadaisical nature (e.g., “The company was being sued”).

Sub-headline

Use a sub-headline to summarize the main headline.

Use a sub-headline to draw the reader’s attention to the most important information.

Use a sub-headline to provide context for the main headline: “When it comes down to it, this is what we’re looking for in an article about…”

Arrange your body copy in reverse chronological order, the most recent milestone first.

When writing an SPJ story award-winning media release example, you should begin by organizing your body copy in reverse chronological order. This means that the most recent milestone should be first and then you’ll work your way down through time with each new event or accomplishment being added as more information becomes available.

The inverted pyramid format can help you write an effective SPJ story award-winning press release because it helps ensure that the most important information gets placed at the top of each paragraph while still making room for additional details underneath them (which makes sense since they’re all part of one big story). The inverted pyramid also allows journalists’ eyes to move naturally from left to right without feeling like they have any unnecessary gaps between paragraphs — and this is especially important when working with long blocks of text since there may be times where some sentences won’t fit entirely inside their allotted space.

Include a quote at the end of the press release from an executive, board member or spokesperson.

There are many reasons why you should include a quote at the end of your sample press release template. The first is that it gives readers an extra piece of information to help them understand what they just read, and why this particular piece should be important to them. A quote also serves as a way for you to highlight specific points in your story, which helps people remember who said what and when — so if anyone else wants to use this same quote in their own publications or websites, it will likely stand out from any other content on those pages.

A quote from an executive or board member with authority can help establish credibility by showing readers that someone important has spoken on behalf of their company (or organization). It can also provide insight into how companies choose winners based on merit rather than chance; if there aren’t any outstanding candidates among those submitted by competitors, then perhaps yours has something special going for it! Finally, having someone speak directly about why they think your product/service is worthy of recognition can go far beyond simply describing its benefits — it means engaging with customers through storytelling instead of merely selling them on things like price point or features underlined within headlines.”

Include your boilerplate company information at the bottom of your news release. It should include about two to three sentences to describe your organization.

At the bottom of your news release, include your company information. It should include about two to three sentences to describe your organization. This is where you will include your name, address and phone number if you have one. If not, don’t worry about it too much as long as it’s clear who you are and what kind of business you’re in.

A few other items that might be relevant include:

• Your website address (if available)
• The contact information for someone who can answer any questions about the story being reported on or written about

End with a media contact name, title, email and phone number for follow-up questions.

Include a media contact name, title, email and phone number for follow-up questions.

Here’s how to format a press release that does more than just announce an event or occurrence.

If you’re writing a event press release template, it’s important to remember that the purpose of the story is not just to announce an event or occurrence. The goal is to inform your audience about what happened and why it matters — and using the SPJ guidelines, we can see how this applies:

• Headline (or sub-headline) — Tells readers why they should care about this news story.
• Body copy — The meat of your message! Keep it short and sweet here; don’t ramble on too much. Remember: good writing = less words per sentence = more hits on search engines = more readers = better advertising results!
• Quote — This is where we add data points from our research into our own words so that they stick out even more clearly than they would otherwise do if left hanging out there alone without context or explanation behind them.”

Conclusion

Here’s an example of a press release example for event that does more than just announce an event or occurrence. It’s about a new product launch and it has all the bells and whistles that are covered in this article:

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