Press release events
press release events is a great way to get attention on internet.But writing an effective press release requires skill and experience.The more you write the better you become in writing a press release.
1. The publication date and the name of the company
Corporate identity: “Press release Company X” Distribution: “for immediate release” (unless you’re an embargo until a date to be stated) Make it simple for the company: a logo and nothing else.
2. Title
It should summarize in one sentence while your press release events. This grip must be powerful: pun, a key figure .This is the first work piece.
3. The grip release
This small paragraph (2 lines) is summarized in a few online all the press, what should hold the journalist.
4. The body of the release
Write your text to the impersonal, as if you were the journalist who spoke to your company. Put first the most important elements in the first and last to leave the information less essential.
- Traditionally the structure is a press release events following the mold Where? Who? What? What? When? How? Why? However, personally I prefer to first resolve the Why Pb = in your product, then move on to the article. — If possible have a common thread throughout the text with natural linkages between paragraphs. — Always add illustrations (photos of products, website …), if possible with comments (watch the journalist will not use this capture but commented capture “raw”). — Add a mini interview with you or your colleagues (the top is the opinion of an outside specialist your company) that tells why you released this product / service .. — Add titles to each of paragraphs beginning with the big ideas to remember, and a journalist pressed will read only your headlines and find the information immediately. — Moving a 1 idea per paragraph.
On the writing style there are 2 schools: — The facts: they write short sentences, no waffling, no fuss …. The goal is for the journalist do not lose time with your message and it is not “offended” by testing your hack. — The “pseudo-journalists” who write texts with a rich vocabulary (but without repetition!) using key words and slogans that the journalist can take them back directly. Personally I recommend instead the second method, which is much more rewarding if the journalist repeats word for word your press release events (or at least inspires them strongly). Marketing Tips: — If you have several messages, made several press release events, avoid confusion. But On the contrary if you have several small news in the same field, then made a statement that combines all these actions under one hat. — If you announce a partnership, it is always the most important partner who must publish and disseminate press release in order to have the greatest chance of being published. — Consider the tone of the statement: if your hooks are made of puns, your statement will be not necessarily taken seriously … — Placing images in 72 dpi (max 100 KB / image), and to upload your images in full resolution 300 dpi (CMYK) through links on your website. Make sure that your email release does not weigh more than 1 MB.
Why should I write a press release?
Online press release events are a superb way of gaining potentially massive (and often free) exposure for your business.
What should I write about?
Anything that can be considered newsworthy. Some suggestions:
- A product launch
- Winning an award
- Announcing an event
- Introducing a new employee
- Highlighting a new partnership
- Revealing market research or survey results
Create Your Headline Last
You might think you can come up with a powerful headline straight away, but I can practically guarantee you’ll produce something better after you’ve written your body copy, so work on that first.
Five Tips To Successful Body Copy
Your body copy should be newsy rather than salesy. Direct response advertising is littered with the word “you” — and rightly so, because it is designed to appeal to the reader directly. Our news release, however, must appear a more objective piece of writing, so, aside from a quoted statement or opinion, copy should be free from the terms, “you”, “I”, “we” or “our”.
Utilise the services of the ‘journalist’s best friends’ — ‘who, what, when, where, why and how’’ to format your opening paragraph. Use the active voice and strong verbs to bring colour to your story. You’re aiming for 300–800 words of tightly-written copy, ideally.
Your press release events must come across as professionally written: jargon and hype-free. Make sure your news offers genuine entertainment or educational value. It needs to pass the ‘so what?’ test, which relegates many press releases to the waste bin.
Whenever possible, include multimedia files such as images and video that will provide an added dimension to your narrative. Make sure you submit your press release in PDF format, so nothing gets lost in translation.
Include your email address in the ‘contact’ information rather than the body copy. If you include email addresses in the body copy, you risk your details being picked up by the ‘spambot’ — a web crawler that trawls the Internet harvesting email addresses for producing unsolicited mailing lists.
Get in Touch!
Website — www.pressreleasepower.com
Email : contact@pressreleasepower.com
Contact — +1 855 222–4111
Skype : Shalabh Mishra
PH: 91 -9212306116
