Sixth Sense: The Do’s and Don’ts of Press Release Writing

Writing Press Releases: Dos and Don’ts

If you’ve ever tried to write a press release example, then it’s probably clear that PR writing isn’t all that difficult. Indeed, if you follow a few simple rules and techniques, most of the writing can be done in plain English (or even your own words!), and there are plenty of resources available online to help get you started. But what about those other things? Well, here are eight things every PR writer should know before they ever sit down at their keyboard:

1. Write in the active voice.

• Write in the active voice.

The active voice is easier to read and understand than the passive, which can make your writing seem less confident or authoritative (especially if you’re trying to sell yourself). This is because it’s more direct, clear and concise. For example: “We will be holding a press conference on Monday at noon.” vs “We will hold a press conference on Monday at noon.”

• Be specific with your facts and figures (if possible) when making claims about what you’ve accomplished or what you plan to accomplish in the future! Also try not to use too many qualifiers like “probably,” “likely,” etc., as these can make things sound less confident than they should be — even if they’re technically true statements.”

2. Use third person.

The second most important thing to remember is that you should be writing in the third person. This means that your press release sample should sound like it was written by someone else, rather than by you.

First person (your) is always bad: “I want to get back into shape after having my baby and I’m looking for some exercise tips!” or “I just received an award for outstanding customer service at my company, so I’m going to share some of my secrets with everyone!” These are examples of first-person pronouns such as “I” or “me” which make it very easy for readers to identify with what they’re reading because they know exactly who wrote it — you! But because these sentences lack a sense of distance from their subjects (you), they can seem self-centered rather than objective and professional.

Second person (you) works better when appropriate: “You should try out this new workout program!” or “The people who train using this method have seen results faster than other types.” In these cases, we’re referring directly back at readers themselves — not necessarily implying something about them specifically but instead emphasizing how our message applies directly toward those who will benefit most from hearing about it!

3. Check spelling and grammar.

• Check spelling and grammar.

We all make mistakes, but media release template are no place to be lazy. Even if you’re sure that you’ve spelled something correctly, double-check by doing a search on Google or your favorite search engine to make sure it shows up right before sending your release out into the world! If in doubt about whether or not something is grammatically correct, just ask someone who knows what they’re doing — and don’t be afraid to admit that you have no idea how to write a good sentence or paragraph (or even an entire news article).

4. Employ a “pyramid” writing style.

Pyramid style is a somewhat controversial writing style. It means starting with the most important information and building to the least important. For example, if you wanted to write a press release about your company’s new product, you might begin by saying its name and what it does. Then you could move on to a description of how it works or why people will be able to benefit from using it (e.g., “Our new product has been designed specifically for people who want better quality while they’re watching their favorite show.”). Finally, at the bottom of your page would be some details about where we can find more information about this product (URLs) or contact information for our sales team members if anyone wants more information before buying anything else).

5. Know who your audience is and what they’re looking for in press releases.

• Know who your audience is and what they’re looking for in press releases.

It’s important to understand that you’re writing for an audience with very specific interests, needs, and desires. They may not be the same as those of a newspaper article or blog post (even though these are also people). The goal of a sample press release template is to inform about something so that someone else can make an informed decision about whether or not it’s worth their time reading about it. If there is no need for this information from a reader’s perspective, then there will never be any reason for them to read it!

6. Understand and use AP style, especially for headlines and turns of phrase like website names or company names.

AP style, or Associated Press style, is the standard for journalistic writing. It’s used by many news organizations, including newspapers and magazines, as well as websites. Associated Press also recommends using it for all text that includes quotations from other sources such as books and articles, which makes sense because these are written in AP style too!

The most important thing about using AP style is understanding how it works so you can use it effectively when writing your own releases. In this section we go over some general guidelines for how to write headlines and turns of phrase like website names or company names — the sort of stuff that goes into your story but doesn’t necessarily need quotation marks around them (see below).

7. Include quotes from relevant parties to help promote the story you’re writing about the client or product, and make sure to provide background on the author of the quote, as well as an email address for interested journalists to contact them at for further comment if necessary.

• Include quotes from relevant parties to help promote the story you’re writing about the client or product, and make sure to provide background on the author of the quote, as well as an email address for interested journalists to contact them at for further comment if necessary.

If you’re writing about someone else’s work, it’s important that your sources are credible enough that their quotes can be trusted without question. This means they should be well known in their field and should have published articles on similar topics before (if possible). If possible, try contacting these people beforehand so that there is no confusion about who said what when quoting them in your article; otherwise they might feel mislead by being quoted out of context — especially if it was used without attribution!

8. Be concise (no more than one page) and compelling (sell a story, not just a product).

• You should never write a book. The goal of a press release is to sell your product, not yourself. If you’re going to write a book, don’t bother with this kind of writing at all — it’s just not relevant to the content of a press release example for new product and will only distract from what you’re trying to say in it.
• Keep it short (one page max) and sweet: The shorter and sweeter your message, the more likely people are to read it! Short paragraphs with strong verbs help keep things moving along quickly while also making them easy for readers who aren’t very interested in reading long articles. A lot of times when I’m looking at one paragraph after another before deciding whether or not I want something published on my website — I’ll skip right over those pages because they don’t provide enough information about why someone should care about what I wrote…and if they weren’t interesting enough then maybe they shouldn’t be published anyway.)

A good press release should tell a newsworthy story that’s interesting above all else, with easy-to-read language that’s follows standard journalistic writing standards like AP style

The most important thing to remember is that a good press release should tell a newsworthy story that’s interesting above all else, with easy-to-read language that follows standard journalistic writing standards like AP style. This means avoiding jargon or industry-specific terms and using active voice sentences instead of passive ones:

The company released a new software product. The software can help you manage your business better than ever before, ensuring it stays running smoothly every day without any problems whatsoever!

Don’t use too many quotes from other sources in your PR copy; do use them sparingly if at all (and only when they add value). Don’t use filler words like “and”, “the” or “that”; instead replace them with shorter phrases like “and” or “that” so as not to bog down your reader’s attention span while reading through long paragraphs full of superfluous verbiage waiting for something they want more information on before moving on with their lives

Conclusion

In most cases, you’ll find that press releases do best when they’re short and simple. If your text runs longer than one page, give yourself permission to split it up into two or even three parts. Better yet: Don’t create a press release unless it’s really needed; instead consider using social media tools like Facebook Live or Periscope to share the news with your audience directly.

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