The Do’s And Don’ts Of writing an event press release
The Do’s Of writing an event press release
When it comes to promoting an event, a writing an event press release can be a powerful tool. But there’s a right way and a wrong way to go about writing one. If you want to get the most out of your press release, make sure you heed the following do’s and don’ts.
The Do’s Of Writing A Press Release For An Event
1. Do make sure your press release is newsworthy.
Your event press release example should offer something new and interesting that will capture the attention of the media and entice them to cover your event. If your event isn’t particularly newsworthy, try to find an angle that will make it so.
2. Do keep your press release short and to the point.
Your press release should be concise, preferably no more than one page. Get straight to the point and give the essential details of your event. Include all relevant information, such as date, time, location, and so on, but resist the urge to include too much detail.
3. Do write in an objective third-person voice.
When writing your press release, pretend you’re a journalist reporting on the event. Write in an objective third-person voice and avoid using flowery or promotional language. Just the facts, please!
4. Do target your press release to specific media outlets.
Don’t just send your press release blindly to every media outlet you can think of. Research which outlets are most likely to be interested in covering your event and focus your efforts there. Also, personalize each press release to fit the specific outlet you’re targeting.
5. Do follow up with the media after sending out your press release.
Once you’ve sent out your press release, don’t just sit back and wait for the coverage to come rolling in. Follow up with the media outlets you’ve contacted and gently remind them about your event (without being too pushy, of course). A little nudge can go a long way towards getting coverage for your event!
The Don’ts Of Writing A Press Release For An Event:
1. Don’t forget to include essential information like date, time, and location.
2. Don’t make it too long — keep it concise and to the point.
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The Don’ts Of Writing A Press Release For An Event
When writing an event press releases for an event, there are a few things you definitely don’t want to do. First, don’t make it all about you and your organization. Instead, focus on why the event is newsworthy and of interest to the media and your target audience. Second, don’t use jargon or overly technical language — keep it simple and easy to understand. Third, don’t make false claims or promises — be honest and accurate in your description of the event. And finally, don’t forget to proofread your press release before sending it out!
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